Eastcastle place

Successfully serving seniors in the Milwaukee area for decades requires a willingness to adapt and change. Eastcastle Place (ECP) maintained a pulse on the competition and understood how the evolving needs and expectations of Baby Boomers and their children were driving market demand. Working with an experienced senior living developer, architect, interior designer, and contractor, the team identified key factors to reinvigorate the campus and remain competitive in the market. Adding an offering of unique entry-fee independent living units to the campus was an important component of the plan, as well as updating amenity spaces to elevate resident life, improving staff efficiencies and enhancing the supportive living environments. The overall design was heavily influenced by input from community leadership, staff and resident focus groups in order to maintain the community’s distinct brand.

Milwaukee, WI
Date of Completion:
Project Size (Sq. ft)
108,000 SF

Exterior Before | After

Eastcastle Place
Life Care Services (Developer – LCS Development)
AG Architecture
Interior Design Firm:
RDG Planning & Design
CG Schmidt

Patio Before | After

The refreshed main lobby introduces the “Today’s Traditional” design style that guided the renovations.

The temperate California climate also encourages an indoor/outdoor lifestyle, inspiring our members to enjoy
outdoor dining and lounging next to the fireplace in our courtyard.

Library Before | After

This previous formal living room adjacent to the lobby was transformed into a purposeful community space, the beloved library.

Designed to offer each member an elevated and engaged life, including the Elegant Palmer Library and Lobby.

Gallery Before | After

Dining Room Before | After

The existing commons area offered numerous amenity spaces behind closed doors. Opening the grab-and-go bistro to the restaurant and pub areas creates a more dynamic dining hub.

The open plan concept continues in The Gilman, where residents enjoy a restaurant-style dining experience. Decorative screen walls replaced solid partition walls to create transparency for resident views and to allow natural light from the adjacent courtyard. A private dining space accommodates more intimate gatherings for birthdays and other special occasions.

Residence Before | After

Each floor features a unique carpet pattern and punctuates the apartment entries with a wall accent color. Carefully selected artwork adds a sophisticated finishing touch.

The existing supportive living units were transformed into 30 beautifully appointedindependent living residences with 17 two-bedroom apartments, 13 one-bedroom apartments, and a total of nine different floor plans.

Combining units allowed the team to take advantage of the best views, ample daylighting, and connections to the outdoors, including balconies. Adding the balconies was one of the façade details held to historic standards by the Milwaukee Historic Preservation Commission.

Residents were given the choice between four different finish palettes. The neutral, curated palettes range from white painted cabinetry to mid-tone and darker stained finishes for cabinetry and wood-look flooring with quartz countertop options.